ACTIVEkids™ is the largest activity site for kids on the planet. During my time at Active Network, I was tasked with creating a brand and marketing campaign that is “awesome, creative and fun.”

I created the “What If...” campaign, aiming to inspire parents to sign their kids up for activities through ACTIVEkids™ to bring out their child’s greatest potential. After establishing the overall look and feel for the “What if…” campaign, I used that identity system to create emails, infographics, display ads, social assets and more.